Privacy Policy

At Financing First Limited we take your privacy very seriously. We use information you provide to deliver the best service we can, while ensuring your data is protected, in accordance with the Data Protection Act 1998 and 2018 and General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR) that came in to effect on 25th May 2018.

This privacy policy explains the data processing practices of Financing First Limited.
Financing First Limited Company Number 4114714, trading as Dental Finance and Patient Care Finance. Registered office: 27 Applecroft, Park St., St. Albans, Hertfordshire, AL2 2AP. Financing First Limited is a credit broker (not a lender) authorised and regulated by the Financial Conduct Authority. Firm Reference Number 720098.

If you need to contact us about the information we hold about you, you can call us on 03452 591091, or email us at , or write to us at The Oaks, 27 Applecroft, Park Street, St. Albans, Herts. AL2 2AP.


You will have given your explicit consent to allow Financing First Limited to process and retain your personal information in accordance with our Use of Information statement and this Privacy Policy.
You will have freely provided your personal information by completing our website application form or enquiry form, or sending us a completed paper application by post, electronically or via your appointed healthcare provider such as a Dentist, Optician, Audiologist or Cosmetician who will have a formal business relationship with the Lender with whom we process your application information details. This includes any subsequent information you have freely provided in order to assist the Lender in arriving at a decision about your finance application.

Our Agreements with the Lender require us to retain your information in accordance with their Privacy Policies which can be viewed at their website. Additionally, our Lender requires information to be retained for specified periods in order to comply with their obligations under any prevailing legal and regulatory requirements such as Money Laundering Regulations.


Finance Application – Information Retained for up to 6 years

Application type Retention period
Accepted applications 6 years
Declined applications 6 months
Incomplete applications 3 monts





Your explicit consent to collect and process your personal information

Application Identification Number

Evidence of your ID and Address that has been seen or collected, which may include evidence of any additional information requested by the Lender

Your Name and Title

Your Date of Birth

Your contact telephone number(s)

Your email address

Your Marital Status

Your Addresses and time at Addresses covering the preceding 3 years

Your Residential Status including confirmation if any mortgages are held

Your Bank account information

Your Employment and Income Information

Online enquiry form – Information Retained for 3 months

Your Name

Your contact telephone number
Your email address

Signed Credit Agreements – Retained for 1 year

Signed credit agreements returned to Financing First Limited electronically or by post, are sent on to the Lenders. However, copies are retained in our secured storage as part of our agreements with the Lenders.

Personal Information held on our Application Database – Retained for 6 years

We only store your Application Identification Number, Name and Title on our Application Database.


Personal information is collected by Financing First Limited from you when you complete an enquiry, application or registration form, or e-mail us your details.

When you browse our website, our web-server may also automatically log your IP address (this is your computer’s individual identification number that is assigned to your computer when connected to the Internet). Unless we suspect fraud, we do not use your IP address to identify you personally. We also collect other information automatically about your visit to our site. Information obtained in this way, such as demographic data and browsing patterns, is only used in aggregate form – i.e. your individual identity is not revealed.


We process personal information collected for the purposes of:

  • Processing your application for finance with our Lender who will use automated decisioning tools in assessing your application. If required, they will also undertake an additional manual assessment of your application.
  • Managing, dealing with and responding to enquiries;
  • Testing our systems.

We also use information in aggregate form (where no individual user is identified):

  • to build up marketing profiles
  • to aid strategic development
  • to find out how visitors are using the website
  • to ensure we deliver the best possible user experience

We may share your information with others where:

  • we have your permission;

  • we have to do so or are allowed to do so by law;

  • we have a duty to the public to reveal the information;
  • or
 our legitimate interests mean we must share the information.


At Financing First Limited, we have Trading Agreements with one Lender:

1. Hitachi Capital (UK) PLC. Authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. Registered office: Hitachi Capital House, Thorpe Road, Staines-upon-Thames, Surrey, TW18 3HP. Registered in Cardiff under company no. 1630491.

In accordance with our Use of Information Statement, we may share information about you with your healthcare provider.
Your healthcare provider will have a Trading Agreement with this Lender, and your information will be shared with the Lender in order to assist them in assessing Your application and managing any ongoing relationship.

Additionally, where we are legally required to do so, we may have to share your information with Law Enforcement or Regulatory Agencies.


If you visit our website, Financing First Limited may gather a certain amount of anonymous information about users which does not personally identify you, but which may be helpful for improving the services we offer.
Financing First Limited uses cookies and tracking code to collect information about website usage and to help manage the performance and design of the site.

Financing First Limited may also uses cookies to measure response rates (click through rates) to advertisements on third party websites.
By visiting this website, you agree that we can place these types of cookies on your device.

Definition of "cookie"

A "cookie" is a message given to a web browser by a web server. Your web browser then stores the message in a text file on your computer. Each time the browser requests a page from the server, this message is sent back. A cookie's main objective is to identify users and personalise their visit by customising web pages for them, for example by welcoming them by name next time they visit the same site. A site using cookies will usually invite you to provide personal information such as your name, e-mail address and interests.

How to turn off cookies

Please use the following links below to disable cookies on your particular browser:

Manage Chrome cookies

Manage Internet Explorer cookies

Manage Safari cookies

Manage Firefox cookies

You can also find more information about cookies (including how to set your browser to reject cookies) on the website set up by the Interactive Advertising Bureau (Europe) at


We will not transfer your personal information outside the EU without first obtaining your consent.


You have:

  • The Right to be Informed – You have the right to be given information about how data is being processed and why. This is confirmed within this Privacy Policy and our Use of Information Statement.
  • The Right of access- you have the right to a copy of your processed personal data, which must be provided by us within one month from when the request is received.
  • The Right to rectification – you have the right to have personal data corrected if it is inaccurate or incomplete.
  • The Right to erase – In certain circumstances, you have the right to request that your information be removed or deleted from our records where there is no compelling reason for it to be retained by us.
  • The Right to restrict processing – you have the right to suppress or block further processing of your data. We will continue to store your information in accordance with our policies but will undertake to not process your information any further.
  • The Right to data portability - In certain circumstances, you have the right to obtain and reuse the personal data that you originally provided to us for your own purposes. Where we provide you with your data, it will be sent in a machine readable, open format such as a CSV (Comma Separated Value) file.
  • The Right to object – you have the right to object to your information being used for:
    • processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling);
    • direct marketing (including profiling); and
    • processing for purposes of scientific/historical research and statistics.

At Financing First Limited, we only process information as described in the Section – How We Use and Share Information. We do not undertake any Direct Marketing.

  • Rights in relation to automated decision-making and profiling – At Financing First Limited, we process your application information details with the Lender who relies on automated decision-making as their primary decision-making process. As part of your explicit consent to allow us to process your details with our Lender, you agree to allow them to use automated decision-making Processes to assess your application for finance.

    However, you have the right not to be subject to a decision based solely on automated processing, and if you do not receive the decision you were expecting, you can ask the Lender directly or ask us to request that the Lender undertakes a further manual review of your application. As part of any manual review, the Lender may request additional information to enable them to fully re-consider their decision. This additional information could be further proof of ID or address to enable them to confirm your Identity or request more detailed financial information such as bank statements to provide assurance that granting the loan would not place you in undue financial difficulty.

If you would like to out more about your rights under the General Data Protection Regulation, please visit the Information Commissioner’s Office website -  .